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The Super Bowl is coming to Paramount+ this February and the streaming service is kicking off the festivities early with a new sweepstakes that will give away 58 tickets to select Paramount+ subscribers.
Titled “Hide & Peak,” the promotion launched Dec. 14 and runs across the streamer’s smart TV app, with viewers encouraged to find and scan hidden QR codes within the platform for a chance to win. Paramount+ says the buried QR codes will appear before select series and movies, and can be scanned to open a landing page with further submission guidelines.
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The prize: a VIP experience at Super Bowl LVIII in Las Vegas that includes a pair of tickets to the big game, a three-night stay on the Strip, exclusive lounge access, access to a gifting suite and a private reception, in addition to other perks.
You’ll need to be a Paramount+ subscriber to enter the contest. A Paramount+ subscription currently starts at $5.99 a month for the “Essential” package. You can also bundle Paramount+ with Showtime for $11.99 a month. Not sure if you want to commit just yet? Test out the service with a seven-day free trial here.
Paramount+ says nine different QR codes will be hidden among the shows and movies on its platform, giving subscribers nine different chances to win. In a press release, the streamer says the interactive promo “gamifies content discovery” and helps to promote “the service’s broad and diverse content offering.”
The sweeptakes comes ahead ahead of Super Bowl LVIII on Feb. 11, 2024 (find tickets here). The football game will air on TV through CBS and stream online on Paramount+. The service currently lets you watch NFL games online without cable, as the official streaming home of the NFL on CBS.
As for the Super Bowl tickets contest, “Hide & Peak” is live on the Paramount+ site now and runs through Jan. 8, with winners announced Jan. 15. The streamer says new codes will be dropped every Thursday for three weeks, giving subscribers nine chances to win. Find out more and sign up for a Paramount+ subscription here.
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